01
Invictus Property Advisors
NYC commercial real estate63 neighborhood CRE domains under one infrastructure, plus a CRM rebuild that cut 22 lead statuses down to a pipeline the brokers actually use.
63 domains
Freelance web developer & technical SEO
I build WordPress sites for B2B companies, and the SEO, tracking and CRM plumbing that turns them into leads.
Remote from Niš, Serbia. Working with commercial real estate, med-tech and professional-services firms across the US and EU since 2018.
- Fixed price in writing
- You approve staging before you pay the balance
- Core Web Vitals pass at launch, or I fix it free
Taking 2 projects for November
02 / What I do
Useful work, not just a finished website.
WordPress Development
Fast, maintainable sites on WordPress and Elementor Pro, built to be edited by the people who own them.
ExploreTechnical SEO
Core Web Vitals, schema, crawlability and migrations. The work that makes content rank.
ExploreCRM & Tracking
Close CRM, GA4 and GTM wired so you can see which page produced which deal.
ExploreCustom development when the plugin runs out. PHP, Laravel, Next.js, Python, custom WooCommerce. I'm not a page-builder developer who hits a wall. I write the code.
Explore custom development
03 / Selected work
View all case studies
Three projects, in detail.
02
Comfestus
Student association, Hogeschool UtrechtA WordPress site that runs itself: paid membership, gated event registration and member-only photo albums, all powered by one custom plugin instead of a stack of paid ones.
1 custom plugin replacing a paid membership stack
03
CureLogic
AI-driven precision medicineA full design system and 13+ page templates, generated from a Python component library rather than built by hand.
13+ page templates
04 / How I work
A clear process beats more meetings.
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01
Call & scope
A 20-minute call. You tell me what you need, I tell you what it costs and whether I'm the right fit.
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02
Plan
A written scope with a fixed price and a fixed timeline. No hourly meter, no surprises.
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03
Build
You get a staging site from the first week and a check-in every week, so you always see where things stand.
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04
Launch & handover
Tracking is verified, the docs are written, and you know how to run the site yourself.
05 / Stack
The tools behind the work.
Core
WordPress
Elementor Pro
WooCommerce
Theme Builder
ACF
Custom
PHP
Laravel
Next.js
React
Python
REST APIs
Growth
Technical SEO
GA4
GTM
Close CRM
Search Console
06 / Pricing
See full pricing
Fixed prices, published.
Landing Page
- One page, written to convert
- On-page SEO and schema
- GA4 conversion tracking
Business Website
Most popular- 5–8 pages on WordPress and Elementor Pro
- Technical SEO baseline and Core Web Vitals
- Handover docs your team can work from
Technical SEO Sprint
- Full technical audit and fix list
- Core Web Vitals, schema, crawlability
- Search Console and GA4 verified
07 / About
I'm Nikola. I've been building websites for US and EU clients since 2018, from Niš, Serbia. I work with a small number of clients at a time, which means you talk to the person writing the code.
I'm finishing a BSc in Information Technology, and I've spent the last few years on the unglamorous parts of the job: migrations, malware cleanups, CRM audits, and tracking that was never set up correctly.
Based in Niš, Serbia. I work remotely, with four to six hours of overlap with US Eastern.Nikola did an excellent job migrating our website from Webflow to WordPress. The process was smooth, well-structured, and handled professionally from start to finish. He took care of all the technical details, ensured everything was working properly, and added functionalities we needed on the new platform. Communication was clear and timely, and he was proactive in suggesting improvements. We would definitely recommend him for any web development or WordPress projects.
Nikola is a high level and sophisticated developer. He can do what others could not. He is fast, methodical, efficient and consistent with deadlines. For me, he is an invaluable partner. I highly recommend him.
Nikola was fantastic. Really enjoyed working with him. He understood what we needed and always responded in a timely manner.
08 / Questions
The ones clients actually ask.
How much does a WordPress website cost?
A landing page starts around $650 and a full business website around $1,800. What moves the price is how many pages you need, whether anything is custom, and if you want the SEO and tracking set up too. You get one fixed number after a short call, not an hourly bill that keeps growing.
How long does a business website take to build?
Usually three to five weeks for a business site, and one to two weeks for a landing page. I lock the timeline in writing before we start, and you can see the site on a staging URL from the first week, so it never comes down to a scramble at the end.
Do you work with clients in the US from Europe?
Yes, most of my clients are in the US and EU. I work from Niš in Serbia and keep four to six hours of overlap with US Eastern every day, so we get real hours together. We can talk over email, Slack, or whatever you already use, and I check in every week during a build.
Can you fix a hacked WordPress site?
Yes. I clean out malware and spam injections, remove any backdoors and rogue admin users, close the hole they came in through (often a nulled plugin), and harden the site so it does not happen again. I also clean up the search results and add monitoring. Most cleanups take a day or two.
Do you work with page builders or custom code?
Both, and I use whichever fits. Most business sites run on WordPress with Elementor Pro so your own team can edit them. When a plugin cannot do what you need, I write the code myself instead of forcing a builder to do something it was never meant to.
What happens after the site launches?
You get the keys and a short guide. Tracking is checked, analytics and Search Console are connected, and the handover doc means your team can run the site without me. I am around for changes afterwards, and there is an optional monthly plan if you would rather I keep it updated and backed up.
Do you offer ongoing maintenance?
Yes. Website Care starts at $120 a month and covers updates, security monitoring, backups, and a set amount of small changes each month. It is optional. You own the site outright and can host it anywhere, but the plan keeps it patched and fast without you thinking about it.
Can you work with my existing designer or agency?
Absolutely. I often build from designs a team or agency hands me, working straight from Figma or your existing brand. I can be the developer behind your designer, or just handle the technical SEO and tracking on a site someone else built. Slotting into an existing workflow is normal for me.